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DESCRIPTION
Three logo variations for WINGU Sushi Restaurant
Process (Programs, Tools, Skills): For the first two logos, I looked up some images of cranes. While looking at them, I used the pen tool from adobe illustrator to sketch the main bodies of the birds. Then, I added shapes to where is appropriate and adjusted using the convert anchor tool to make it fit with the design. For the third logo, I sketched out the logo in my notebook, then uploaded it, then created circles to fit into my sketch. For all three logos, I added colors that gave a bold look but still clean as well as colors from other sushi logos to my designs. After that, I researched a lot of Japanese fonts and picked my font because it looked well with the name.
Message: The message that I wanted to convey was that WINGU was an elegant and refined as well as authentic Japanese restaurant. It shouldn’t have to say sushi to know it is a sushi place.
Audience: People who are interested in genuine, top notched, five star-rated sushi restaurant.
Top Thing Learned: The biggest thing I learned from this project is how to use simple shapes to create a logo. I also -learned about how important typography is to a logo.
OTHER DIGITAL SKETCHES
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